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HOW CRISCO Started

By December 21, 2012February 20th, 2017Uncategorized

 

How CRISCO Started

A century ago, lard was in every American pantry and fryer. These days, lard is an insult.

HOW CRISCO Started

The word lard has become this derogatory term associated with fat and cholesterol.

The story of how Crisco started begins pre-Civil War America when a German chemist E. C. Kayser developed the science of hydrogenation by adding hydrogen atoms to the fatty acid chain (with the aide of Nickel Oxide)…in other words, he took cottonseed oil (which is already a rancid oil and full of free-radicals) and added a metal to it.

This process transformed the liquid cottonseed oil into a solid that resembled lard (strong dyes are added to it to get rid of the ugly grey color…which is now removed by bleach!). This substance was purchased my Proctor and Gamble for the use of making soap and candles….it was NEVER meant to be consumed!

BUT times are tough and Proctor and Gamble wanted to make this product more “marketable” so since it looked like lard, why not sell it as a “healthy” alternative and the price of lard was getting expensive.

Crisco was introduced as a food substance in 1911. A time when wives stayed home and cooked with plenty of butter and lard. Crisco had to convince housewives about the merits of this so-called “food.” P&G’s first ad campaign introduced the shortening as “a healthier alternative to cooking with animal fats. . . and more economical than butter.” With one sentence, P&G had taken on its two closest competitors—lard and butter. Crisco was marketed as cleaner, healthier, easier to digest, more affordable, and more “modern” than lard. Magazines portrayed housewives who used Crisco were better wives and mothers, their houses are free of strong cooking odors and their children were better behaved.

To make their product more marketable, they published and gave away a cookbook. It had everything from breads and soups to desserts and every recipe included Crisco. Not only that, but they started to target the Jewish housewife because it was technically a “kosher” food, yet cooked like butter and could be used with meats. This grabbed the attention of Jews and they quickly jumped onto the advertising.

HOW CRISCO Started

To give some compassion, no one knew the dangerous consequences of Crisco, partially hydrogenated oils…a.k.a…the trans fatty acids, were bad for us. P&G didn’t know this either, not at first. But when problems like increased cancer, heart disease, infertility, growth and learning problems, started to appear, P&G worked behind the scenes to cover them up. Dr. Fred Mattson worked for P&G and can be blamed for our false belief that animal fats caused heart disease. His influence was so strong that he persuaded the American Heart Association to preach the false gospel of the Lipid Hypothesis. Here is a short video to help explain things further: BIG FAT LIES!

I don’t know about you, but I think butter tastes way better anyway!

HOW CRISCO Started

TESTIMONY OF THE DAY

“Maria, I have to say this has been amazing, I have taken Zantac in the morning and night for 18 years and was thinking about switching to the purple pill as the Zantac was not work any longer. My wife and I read your book and took your assessment test and I started around mid January, I am on my third week with NO antacids and NO heart burn at all! I also had 4-5 nights a week that could not sleep more than 4 hours, I’d wake up at 1am and not be able to go back to sleep. I am now sleeping 7-8 hours 6 or more nights a week! Thank you for your book. Feeling better at 59.” – Garth

What are your goals for today? Diet does NOT mean deprivation! 

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Maria Emmerich

Maria is a wellness expert who has helped clients follow a Ketogenic lifestyle to heal and lose weight for over 20 years. She has helped thousands of clients get healthy, get off medications and heal their bodies; losing weight is just a bonus. She is the international best selling author of several books including "Keto: The Complete Guide to Success on the Ketogenic Diet.".

4 Comments

  • Patti says:

    Makes me so sad to read this. I grew up with lard and butter but somehow my mom started using crisco and margarine mainly I think because we stopped having cattle. It wasnt tv because we lived to far to get a signal. She and all of my loved ones would be so proud of me now trying to embrace the old ways.

  • Janet t says:

    maria, I love this post.. thanks for the education…I appreciate you

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